Amma
Amma
College
It is a food delivery platform offering affordable, home-style meals with timely service.
It is a food delivery platform offering affordable, home-style meals with timely service.
It is a food delivery platform offering affordable, home-style meals with timely service.
TEAM
TEAM
DURATION
DURATION
2 Months
2 Months
INDUSTRY
INDUSTRY
Food
Food
CONTRIBUTION
CONTRIBUTION
Research and Mobile UI
Research and Mobile UI
BUSINESS MODEL
BUSINESS MODEL
B2B2C
B2B2C
Beginning
Our Journey
Our Journey
Beginning
Our team identified the Food industry as the primary area for improvement due to
its significant challenges and inefficiencies. However, as a group of five, we initially
lacked in-depth knowledge of the industry.
To address this, we conducted thorough primary and secondary research to
gain the necessary insights.
Our team identified the Food industry as the primary area for improvement due to its significant challenges and inefficiencies.
However, as a group of five, we initially lacked in-depth knowledge of the industry. To address this, we conducted thorough primary and secondary research to gain
the necessary insights.
Our team identified the Food industry as the primary area for improvement due to its significant challenges and inefficiencies.
However, as a group of five, we initially lacked in-depth knowledge of the industry. To address this, we conducted thorough primary and secondary research to gain
the necessary insights.
Unlike other tiffin services, Amma focuses on -
Unlike other tiffin services,
Amma focuses on -
Eco-friendly
Customized
Healthy
Smart tech
Primary Research
User Interview and Survey
User Interview and Survey
Primary Research
It is a structured conversation where one person asks questions to assess another’s knowledge, skills, or suitability.
It is a structured conversation where one person asks questions to assess another’s knowledge, skills, or suitability.
It is a structured conversation where one person asks questions to assess another’s knowledge, skills, or suitability.
Findings:
Findings:
Findings:
Lack of time, inability to cook and exhaustion are the main reasons for opting for tiffin services.
Lack of time, inability to cook and exhaustion are the main reasons for opting for tiffin services.
Lack of time, inability to cook and exhaustion are the main reasons for opting for tiffin services.
Students want a reliable, customizable tiffin service with timely delivery and spill-proof packaging to keep food fresh.
Students want a reliable, customizable tiffin service with timely delivery and spill-proof packaging to keep food fresh.
Students want a reliable, customizable tiffin service with timely delivery and spill-proof packaging to keep food fresh.
Secondary Research
Customer Journey Map and Persona
Customer Journey Map and Persona
Secondary Research
A customer journey map shows the steps a user takes while interacting with a product, service, or brand.
A customer journey map shows the steps a user takes while interacting with a product, service, or brand.
A customer journey map shows the steps a user takes while interacting with a product, service, or brand.
Findings:
Findings:
Findings:
Difficulty in canceling, poor customer support, and meal customization problems lead to user frustration and lower long-term engagement.
Difficulty in canceling, poor customer support, and meal customization problems lead to user frustration and lower long-term engagement.
Difficulty in canceling, poor customer support, and meal customization problems lead to user frustration and lower long-term engagement.
The checkout process is complicated, with hidden fees and inflexible subscription plans.
The checkout process is complicated, with hidden fees and inflexible subscription plans.
The checkout process is complicated, with hidden fees and inflexible subscription plans.
Users want transparent information on hygiene standards, pricing, and portion sizes.
Users want transparent information on hygiene standards, pricing, and portion sizes.
Users want transparent information on hygiene standards, pricing, and portion sizes.
Competitive Breakdown
Competitive Breakdown
It analyzes strengths and weaknesses of similar brands to identify opportunities for improvement.
It analyzes strengths and weaknesses of similar brands to identify opportunities for improvement.
It analyzes strengths and weaknesses of similar brands to identify opportunities for improvement.
Findings:
Findings:
Findings:
Mumbai Dabbawala excels in timeliness and efficiency, but lacks customization and a digital presence.
Mumbai Dabbawala excels in timeliness and efficiency, but lacks customization
and a digital presence.
Mumbai Dabbawala excels in timeliness and efficiency, but lacks customization
and a digital presence.
Amma Tiffin Service offers fresh, home-cooked meals with eco-friendly packaging.
Amma Tiffin Service offers fresh, home-cooked meals with eco-friendly packaging.
Amma Tiffin Service offers fresh, home-cooked meals with eco-friendly packaging.
Swiggy provides variety and app-based convenience, but food quality, pricing, and sustainability remain major concerns.
Swiggy provides variety and app-based convenience, but food quality, pricing, and sustainability remain major concerns.
Swiggy provides variety and app-based convenience, but food quality, pricing, and sustainability remain major concerns.
Customer Gap Model
Customer Gap Model
This method shows the difference between customer expectations and their actual experience with a service or product.
This method shows the difference between customer expectations and their actual experience with a service or product.
This method shows the difference between customer expectations and their actual experience with a service or product.
Findings:
Findings:
Findings:
Urban customers demand better service quality, but tiffin providers fail to meet these expectations consistently.
Urban customers demand better service quality, but tiffin providers fail to meet these expectations consistently.
Many tiffin providers don’t focus on customer preferences, like dietary restrictions or delivery timing.
Many tiffin providers don’t focus on customer preferences, like dietary restrictions or delivery timing.
Businesses need to revise their policies to focus on health, customisation, and meal quality.
Businesses need to revise their policies to focus on health, customisation, and meal quality.
Service Encounters
Service Encounters
It studies customer interactions with a service to identify pain points and opportunities for improvement.
It studies customer interactions with a service to identify pain points and opportunities for improvement.
It studies customer interactions with a service to identify pain points and opportunities for improvement.
Findings:
Findings:
Findings:
If food is not delivered or delayed (T4 issue), the system detects the failure and takes action.
If food is not delivered or delayed (T4 issue), the system detects the failure and takes action.
If food is not delivered or delayed (T4 issue), the system detects the failure and takes action.
Two recovery options:
✅ Re-dispatch → Assign a new delivery agent. ✅ Refund/Replacement → Process refund or send a new meal immediately.
Two recovery options:
✅ Re-dispatch → Assign a new delivery agent.
✅ Refund/Replacement → Process refund or send a new meal immediately.
Two recovery options:
✅ Re-dispatch → Assign a new delivery agent.
✅ Refund/Replacement → Process refund or send a new meal immediately.
Service Blueprint
Service Blueprint
It is a structured conversation where one person asks questions to assess another’s knowledge, skills, or suitability.
It is a structured conversation where one person asks questions to assess another’s knowledge, skills, or suitability.
It is a structured conversation where one person asks questions to assess another’s knowledge, skills, or suitability.
StoryBoard
StoryBoard
It is a visual sequence of sketches or frames that shows how a user interacts with a product or service.
It is a visual sequence of sketches or frames that shows how a user interacts with a product or service.
It is a visual sequence of sketches or frames that shows how a user interacts with a product or service.
Solution
Amma (Ghar yaad aa jaayein)
Amma (Ghar yaad aa jaayein)
Solution
It is an app that lets users find nearby tiffin centers while streamlining meal ordering, enhancing user experience, and ensuring high-quality service through automation and personalization.”
It is an app that lets users find nearby tiffin centers while streamlining meal ordering, enhancing user experience, and ensuring high-quality service through automation and personalization.”
It is an app that lets users find nearby tiffin centers while streamlining meal ordering, enhancing user experience, and ensuring high-quality service through automation and personalization.”
Features:
Features:
Features:
Subscription Options: Flexible plans Weekly, Monthly, or Trial to suit every user.
Subscription Options: Flexible plans Weekly, Monthly, or Trial to suit every user.
Subscription Options: Flexible plans Weekly, Monthly, or Trial to suit every user.
AI-Powered Chatbot: It manages feedback, updates menus, confirms orders, handles last-minute changes, and takes meal suggestions.
AI-Powered Chatbot: It manages feedback, updates menus, confirms orders, handles last-minute changes, and takes meal suggestions.
AI-Powered Chatbot: It manages feedback, updates menus, confirms orders, handles last-minute changes, and takes meal suggestions.
Home Page
Home Page
Home Page
Amma website provides detailed information about our tiffin service, offering a seamless platform for meal subscriptions and inquiries. Customers can easily explore our plans,
Amma website provides detailed information about our tiffin service, offering a seamless platform for meal subscriptions and inquiries. Customers can easily explore our plans,
Amma website provides detailed information about our tiffin service, offering a seamless platform for meal subscriptions and inquiries. Customers can easily explore our plans,
Packaging
Packaging
Packaging
To tackle user concerns about eco-friendly and spill-proof packaging, our tiffin service uses microwave-safe, biodegradable containers crafted from areca palm leaves for a sustainable and convenient dining experience.
To tackle user concerns about eco-friendly and spill-proof packaging, our tiffin service uses microwave-safe, biodegradable containers crafted from areca palm leaves for a sustainable and convenient dining experience.
To tackle user concerns about eco-friendly and spill-proof packaging, our tiffin service uses microwave-safe, biodegradable containers crafted from areca palm leaves for a sustainable and convenient dining experience.
Growth
Key Learnings
Skills Sharpened Through Real-World Projects
Focused on making the service simple and user-friendly.
Focused on making the service simple and user-friendly.
Focused on making the service
simple and user-friendly.
Learned how design, tech, and strategy work together.
Learned how design, tech, and strategy work together.
Learned how design, tech, and
strategy work together.
Understood the value of eco-friendly solutions.
Understood the value of eco-friendly solutions.
Understood the value of
eco-friendly solutions.
Balanced user needs with smooth operations.
Balanced user needs with smooth operations.
Balanced user needs with
smooth operations.
Key Learnings
Growth
Skills Sharpened Through Real-World Projects
Thanks for watching
Thanks for watching
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