ParkBot
ParkBot
Internship
ParkBot is an AI-powered chatbot that helps users find information and get personalized assistance instantly on the Park+
ParkBot is an AI-powered chatbot that helps users find information and get personalized assistance instantly on the Park+
ParkBot is an AI-powered chatbot that helps users find
information and get personalized assistance instantly on the Park+
TEAM
TEAM
DURATION
DURATION
1 week
1 week
INDUSTRY
INDUSTRY
Automobile
Automobile
CONTRIBUTION
CONTRIBUTION
ParkBot
ParkBot
BUSINESS MODEL
BUSINESS MODEL
B2B2C
B2B2C
Beginning
My Story at Park+
My Story at Park+
Beginning
When I joined Park+ as a Product Design Intern, I worked on designing ParkBot, an AI chatbot on both mobile and desktop.
When I joined Park+ as a Product Design Intern, I worked on designing ParkBot, an AI chatbot on both mobile and desktop.
When I joined Park+ as a Product Design Intern, I worked on designing ParkBot, an AI chatbot on both mobile and desktop.
Collaborated closely with:
Collaborated closely with:
Collaborated closely with:
Chandi Agarwal (Lead Designer)
Chandi Agarwal (Lead Designer)
Chandi Agarwal (Lead Designer)
Aashray Makkar (PD-1 Designer)
Aashray Makkar
(PD-1 Designer)
Aashray Makkar (PD-1 Designer)
Tanish Poonia (Design Intern)
Tanish Poonia (Design Intern)
Tanish Poonia (Design Intern)
Sagar Kumar (PD-2 Designer)
Sagar Kumar
(PD-2 Designer)
Sagar Kumar (PD-2 Designer)
Suvidhi Khera (PD-1 Designer)
Suvidhi Khera
(PD-1 Designer)
Suvidhi Khera (PD-1 Designer)
Swati Bhardwaj (Design Intern)
Swati Bhardwaj (Design Intern)
Swati Bhardwaj (Design Intern)
Unlike other car apps, Park Plus focuses on
Unlike other car apps,
Park Plus focuses on
Unlike other car apps, Park Plus focuses on
Parking
Ownership
Automation
Convenience
Problem
Too Much, Too General
Too Much, Too General
While the Park+ website offers a comprehensive range of parking and automotive services, two major challenges limited its user experience:
While the Park+ website offers a comprehensive range of parking and automotive services, two major challenges limited its user experience:
While the Park+ website offers a comprehensive range of parking and automotive services, two major challenges limited its user experience:
Problem
01
01
Difficulty in Finding Relevant Information
Difficulty in Finding Relevant Information
Difficulty in Finding Relevant Information
The website’s complex layout made it hard for users to find information quickly.
The website’s complex layout made it hard for users to find information quickly.
The website’s complex layout made it hard for users to find information quickly.
8/10 users had to browse several pages to find simple details like car comparisons or parking updates.
8/10 users had to browse several pages to find simple details like car comparisons or parking updates.
8/10 users had to browse several pages to find simple details like car comparisons or parking updates.
02
02
Lack of Personalization
Lack of Personalization
Lack of Personalization
Without personalization, users felt lost when comparing cars or finding relevant services.
Without personalization, users felt lost when comparing cars or finding relevant services.
7/10 returning users received the same responses and recommendations as first-time visitors.
7/10 returning users received the same responses and recommendations as first-time visitors.
Audience
Who I Designed For
Who I Designed For
Audience
I realized I was designing for three key user groups:
I realized I was designing for three key user groups:
I realized I was designing for three key user groups:
01
Car owners
02
New car buyers
03
Existing Park+ Customers
Goals
What We Aimed to Achieve
What We Aimed to Achieve
Goals
The Objectives behind designing ParkBot were to:
The Objectives behind designing ParkBot were to:
The Objectives behind designing ParkBot were to:
Simplify navigation and reduce the complexity of finding relevant information.
Simplify navigation and reduce the complexity of finding relevant information.
Simplify navigation and reduce the complexity of finding relevant information.
Provide a personalized conversational experience tailored to individual users.
Provide a personalized conversational experience tailored to individual users.
Provide a personalized conversational experience tailored to individual users.
Enable visual understanding through image-based data analysis.
Enable visual understanding through image-based data analysis.
Enable visual understanding through image-based data analysis.
Offer instant, context-aware guidance while seamlessly redirecting to the Park+ website when needed.
Offer instant, context-aware guidance
while seamlessly redirecting to the Park+ website when needed.
Offer instant, context-aware guidance while seamlessly redirecting to the Park+ website when needed.
ParkBot
ParkBot
The Smart Chat Extension for Park+
The Smart Chat Extension for Park+
The Smart Chat Extension for Park+
ParkBot is an intelligent AI chatbot developed as an extension to the Park+ website, designed
to improve user experience through intelligent, personalized and conversational assistance.
ParkBot is an intelligent AI chatbot developed as an extension to the Park+ website, designed to improve user experience through intelligent, personalized and conversational assistance.
ParkBot is an intelligent AI chatbot developed as an extension to the Park+ website, designed to improve user experience through intelligent, personalized and conversational assistance.
Feature - 1
Feature - 1
LLM-Based Conversational Chat
LLM-Based Conversational Chat
It is powered by a domain-optimized LLM, ParkBot interacts using natural, human-like language.
It is powered by a domain-optimized LLM, ParkBot interacts using natural, human-like language.
It is powered by a domain-optimized LLM, ParkBot interacts using natural, human-like language.
It accurately answers user questions about parking, cars and services.
It accurately answers user questions about parking, cars and services.
It accurately answers user questions about parking, cars and services.
It learns from user preferences to personalize responses
over time.
It learns from user preferences to personalize responses over time.
It learns from user preferences to personalize responses over time.
It eliminates complex website navigation by delivering direct, relevant answers.
It eliminates complex website navigation by delivering direct, relevant answers.
It eliminates complex website navigation by delivering direct, relevant answers.
Feature - 2
Feature - 2
Image Attachment and Visual Data Interpretation
Image Attachment and Visual Data Interpretation
Users can upload images such as car dashboards, tickets or model brochures for instant analysis.
Users can upload images such as car dashboards, tickets or model brochures for instant analysis.
Users can upload images such as car dashboards, tickets or model brochures for instant analysis.
ParkBot uses AI to identify details like model, brand and Pricing.
ParkBot uses AI to identify details like model, brand and Pricing.
ParkBot uses AI to identify details like model, brand and Pricing.
It uses images and prompts to give accurate, relevant answers.
It uses images and prompts to give accurate, relevant answers.
It uses images and prompts to give accurate, relevant answers.
It reduces the need for manual description or search.
It reduces the need for manual description or search.
It reduces the need for manual description or search.
Feature - 3
Feature - 3
In-Chat Model Comparison
In-Chat Model Comparison
ParkBot quickly shows side-by-side model comparisons in chat.
ParkBot quickly shows side-by-side model comparisons in chat.
ParkBot quickly shows side-by-side model comparisons in chat.
It displays specs like model name, ratings and on-road price making it easy to compare at a glance.
It displays specs like model name, ratings and on-road price making it easy to compare at a glance.
It displays specs like model name, ratings and on-road price making it easy to compare at a glance.
It offers a “Start Comparing” button to redirect to the full comparison page on the Park+ site.
It offers a “Start Comparing” button to redirect to the full comparison page on the Park+ site.
It offers a “Start Comparing” button to redirect to the full comparison page on the Park+ site.
Feature - 4
Feature - 4
Responsive Cross-Platform Design
Responsive Cross-Platform Design
ParkBot’s architecture ensures seamless responsiveness across all devices:
ParkBot’s architecture ensures seamless responsiveness across all devices:
ParkBot’s architecture ensures seamless responsiveness across all devices:
Both desktop and mobile users get the same smart chat experience,
seamlessly integrated and adapted to their device.
Both desktop and mobile users get the same smart chat experience, seamlessly
integrated and adapted to their device.
Both desktop and mobile users get the same smart chat experience,
seamlessly integrated and adapted to their device.
Growth
Key Learnings
Key Learnings
Growth
Skills Sharpened Through Real-World Projects
Skills Sharpened Through Real-World Projects
Skills Sharpened Through Real-World Projects
Strengthened responsive design with personalization
Strengthened responsive design
with personalization
Strengthened responsive design with personalization
Refined my UX skills
Refined my UX skills
Made user journeys simple
Made user journeys simple
Made user journeys simple
Learned to balance visual aesthetics with usability
Learned to balance visual
aesthetics with usability
Learned to balance visual aesthetics with usability
Refined my UX skills
Thanks for watching
Thanks for watching
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