Park+
Park+
Internship
Internship
Park+ is a super app for car owners offering parking, FASTag, challan, insurance, and car service solutions.
Park+ is a super app for car owners offering parking, FASTag, challan, insurance, and car service solutions.
Park+ is a super app for car owners offering parking, FASTag,
challan, insurance, and car service solutions.
TEAM
TEAM
DURATION
DURATION
3 Months
3 Months
INDUSTRY
INDUSTRY
Automobile
Automobile
CONTRIBUTION
CONTRIBUTION
Fastag & E-Challan
Fastag & E-Challan
BUSINESS MODEL
BUSINESS MODEL
B2B2C
B2B2C
Beginning
My Story at Park+
My Story at Park+
Beginning
When I joined Park+ as a Product Design Intern, I worked on improving
the SEO pages for FASTag and E-Challan across both mweb and desktop.
When I joined Park+ as a Product Design Intern, I worked on improving the SEO pages for FASTag and E-Challan across both mweb and desktop.
When I joined Park+ as a Product Design Intern, I worked on improving the SEO pages for FASTag and E-Challan across both mweb and desktop.
Collaborated closely with:
Collaborated closely with:
Collaborated closely with:
Chandi Agarwal (Lead Designer)
Chandi Agarwal (Lead Designer)
Chandi Agarwal (Lead Designer)
Aashray Makkar (PD-1 Designer)
Aashray Makkar (PD-1 Designer)
Aashray Makkar (PD-1 Designer)
Tanish Poonia (Design Intern)
Tanish Poonia (Design Intern)
Tanish Poonia (Design Intern)
Sagar Kumar (PD-2 Designer)
Sagar Kumar
(PD-2 Designer)
Sagar Kumar (PD-2 Designer)
Suvidhi Khera (PD-1 Designer)
Suvidhi Khera
(PD-1 Designer)
Suvidhi Khera (PD-1 Designer)
Swati Bhardwaj (Design Intern)
Swati Bhardwaj (Design Intern)
Swati Bhardwaj (Design Intern)
Unlike other car apps, Park Plus focuses on
Unlike other car apps,
Park Plus focuses on
Unlike other car apps, Park Plus focuses on
Parking
Ownership
Automation
Convenience
Problem
When Visibility Meets Friction
When Visibility Meets Friction
Problem
The SEO pages were doing their job, they were getting traffic. But once users landed, many quickly dropped off.
The SEO pages were doing their job, they were getting traffic. But once users landed, many quickly dropped off.
The SEO pages were doing their job, they were getting traffic. But once users landed, many quickly dropped off.
I began observing:
I began observing:
I began observing:
Pages were visually dense and cluttered.
Pages were visually dense and cluttered.
Pages were visually dense and cluttered.
The hierarchy was unclear users couldn’t tell where to start.
The hierarchy was unclear users couldn’t tell where to start.
The hierarchy was unclear users couldn’t tell where to start.
Mobile experiences felt squeezed, with slow interactions and readability issues.
Mobile experiences felt squeezed, with slow interactions and readability issues.
Mobile experiences felt squeezed, with slow interactions and readability issues.
Audience
Who I Designed For
I realized I was designing for three key user groups:
01
Car owners
02
New car buyers
03
Existing Park+ Customers
Audience
Who I Designed For
I realized I was designing for three key user groups:
Who I Designed For
Audience
I realized I was designing for three key user groups:
Why
Beyond Rankings
Beyond Rankings
Why
Even with strong SEO performance, it was clear discoverability means nothing without engagement. If the interface wasn’t intuitive or visually appealing, users wouldn’t stay, click, or convert.
Even with strong SEO performance, it was clear discoverability means nothing without engagement. If the interface wasn’t intuitive or visually appealing, users wouldn’t stay, click, or convert.
Even with strong SEO performance, it was clear discoverability means nothing without engagement. If the interface wasn’t intuitive or visually appealing, users wouldn’t stay, click, or convert.
My mission:
My mission:
My mission:
To create visually better and responsive designs that enhance user engagement and drive measurable impact across mweb and desktop.
To create visually better and responsive designs that enhance user engagement and drive measurable impact across mweb and desktop.
To create visually better and responsive designs that enhance user engagement and drive measurable impact across mweb and desktop.
Content
My Two SEO Journeys
My Two SEO Journeys
Content
01
01
E-Challan (SEO)
E-Challan (SEO)
It is a feature within Park+ that allows users to check and manage their traffic challans easily.
It is a feature within Park+ that allows users to check and manage their traffic challans easily.
It is a feature within Park+ that allows users to check and manage their traffic challans easily.
Users can:
Users can:
Users can:
Search challan based on their vehicle number, state and city.
Search challan based on their vehicle number, state and city.
Search challan based on their vehicle number, state and city.
View detailed challan information like amount, date, and violation details
View detailed challan information like amount, date, and violation details
View detailed challan information like amount, date, and violation details
Get assistance from Park+'s partnered lawyers to help settle disputes
Get assistance from Park+'s partnered lawyers to help settle disputes
Get assistance from Park+'s partnered lawyers to help settle disputes
Pay challans directly through the Park+ app
Pay challans directly through the Park+ app
Pay challans directly through the Park+ app
Key Contributions
Key Contributions
Home page
Home page
Home page
State Specific page
State Specific page
State Specific page
Payment Journey page
Payment Journey page
Payment Journey page
Home Page
Home Page
The E-Challan Home Page was redesigned to guide users smoothly from checking challans to resolving them all in one place.
The E-Challan Home Page was redesigned to guide users smoothly from checking challans to resolving them all in one place.
The E-Challan Home Page was redesigned to guide users smoothly from checking challans to resolving them all in one place.
"Find a lawyer section" is added to connect users with Park+ partner lawyers for quick challan settlements.
"Find a lawyer section" is added to connect users with Park+ partner lawyers for quick challan settlements.
"Find a lawyer section" is added to connect users with Park+ partner lawyers for quick challan settlements.
How to avoid challan section is also added to educate users and promote responsible driving.
How to avoid challan section is also added to educate users and promote responsible driving.
How to avoid challan section is also added to educate users and promote responsible driving.
Impact :
Impact :
Impact :
Users completed tasks 40% faster with a clearer flow.
Users completed tasks 40% faster with a clearer flow.
Users completed tasks 40% faster with a clearer flow.
Lawyer partnerships and clear guidance built user trust.
Lawyer partnerships and clear guidance built user trust.
Lawyer partnerships and clear guidance built user trust.
Increased engagement as users explored new helpful sections.
Increased engagement as users explored new helpful sections.
Increased engagement as users explored new helpful sections.
State Specific Page
State Specific Page
I redesigned a state-specific e-challan homepage to simplify the process of checking and paying challans for state residents.
I redesigned a state-specific e-challan homepage to simplify the process of checking and paying challans for state residents.
I redesigned a state-specific e-challan homepage to simplify the process of checking and paying challans for state residents.
Added state-specific information section such as TS Police portal links, fine details and traffic safety guidelines.
Added state-specific information section such as TS Police portal links, fine details and traffic safety guidelines.
Added state-specific information section such as TS Police portal links, fine details and traffic safety guidelines.
Impact :
Impact :
+38% increase in users checking challan status via Park+
+38% increase in users checking challan status via Park+
+38% increase in users checking challan status via Park+
High conversion rate for online challan payments due to simplified flow.
High conversion rate for online challan payments due to simplified flow.
High conversion rate for online challan payments due to simplified flow.
Payment Journey Page
Payment Journey Page
I redesigned the Payment Journey Page to make it easier for users to view, manage and pay pending challans in one place.
I redesigned the Payment Journey Page to make it easier for users to view, manage and pay pending challans in one place.
I redesigned the Payment Journey Page to make it easier for users to view, manage and pay pending challans in one place.
Impact :
Impact :
Reduced average payment time with a cleaner, step-by-step interface.
Reduced average payment time with a cleaner, step-by-step interface.
Reduced average payment time with a cleaner, step-by-step interface.
Increased successful payment completion rate by simplifying the review and pay process.
Increased successful payment completion rate by simplifying the review and pay process.
Increased successful payment completion rate by simplifying the review and pay process.
Live
Live
Live
Live
03
02
02
FASTag (SEO)
FASTag (SEO)
It is a feature within Park+ that allows users to easily buy, recharge and
manage their FASTag for seamless toll payments.
It is a feature within Park+ that allows users to easily buy, recharge and manage their FASTag for seamless toll payments.
It is a feature within Park+ that allows users to easily buy, recharge and
manage their FASTag for seamless toll payments.
Users can:
Users can:
Users can:
Buy FASTag
Buy FASTag
Buy FASTag
Recharge FASTag
Recharge FASTag
Recharge FASTag
Track FASTag Balance
Track FASTag Balance
Track FASTag Balance
Locate Toll Plazas
Locate Toll Plazas
Locate Toll Plazas
Get Annual FASTag Pass
Get Annual FASTag Pass
Get Annual FASTag Pass
Key Contributions
Key Contributions
Home page
Home page
Home page
Home Page
Home Page
I redesigned the FASTag homepage to make it easier for users to buy, recharge and manage their FASTag all in one place.
I redesigned the FASTag homepage to make it easier for users to buy, recharge and manage their FASTag all in one place.
I redesigned the FASTag homepage to make it easier for users to buy, recharge and manage their FASTag all in one place.
Impact :
Impact :
Impact :
Increased user engagement and FASTag recharges on Park+.
Increased user engagement and FASTag recharges on Park+.
Increased user engagement and FASTag recharges on Park+.
Reduced user effort by bringing all FASTag actions into one place.
Reduced user effort by bringing all FASTag actions into one place.
Reduced user effort by bringing all FASTag actions into one place.
Growth
Key Learnings
Skills Sharpened Through Real-World Projects
Strengthened responsive design
Strengthened responsive design
Mastered auto-layout
Mastered auto-layout
Learned to utilise design systems
Learned to utilise design systems
Learned to balance visual aesthetics with usability
Learned to balance visual
aesthetics with usability
Refined my UX skills
Refined my UX skills
Prototyping
Prototyping
Key Learnings
Growth
Skills Sharpened Through Real-World Projects
Thanks for watching
Thanks for watching
ParkBot
Feature Integration
It is an AI chatbot that simplifies searches, compares
cars and offers quick, personalized help on Park+.
Automobile
Research, Conceptualization and UI
1 Week
B2B2C
View Case Study
Clovia
Internship
It is an Indian brand offering stylish, comfortable and
affordable lingerie, sleepwear and activewear for women.
Fashion
User Interface and User Experience
2 Months
D2C
View Case Study
ParkBot
Feature Integration
It is an AI chatbot that simplifies searches, compares cars and offers quick,
personalized help on Park+.
Automobile
Research, Conceptualization and UI
1 Week
B2B2C
View Case Study
Clovia
Internship
It is an Indian brand offering stylish,
comfortable and affordable lingerie,
sleepwear and activewear for women.
Fashion
User Interface and User Experience
2 Months
D2C
View Case Study
