Park+
Park+
Internship
Internship
Park+ is a super app for car owners offering parking, new cars, challan, insurance, and car service solutions.
Park+ is a super app for car owners offering parking, new cars, challan, insurance, and car service solutions.
Park+ is a super app for car owners offering parking, new cars,
challan, insurance, and car service solutions.
TEAM
TEAM
DURATION
DURATION
3 Months
3 Months
INDUSTRY
INDUSTRY
Automobile
Automobile
CONTRIBUTION
CONTRIBUTION
Fastag & E-Challan
Fastag & E-Challan
BUSINESS MODEL
BUSINESS MODEL
B2B2C
B2B2C
Beginning
My Story at Park+
My Story at Park+
Beginning
When I joined Park+ as a Product Design Intern, I worked on improving
the SEO pages for New Cars and E-Challan across both mweb and desktop.
When I joined Park+ as a Product Design Intern, I worked on improving the SEO pages for New cars and E-Challan across both mweb and desktop.
When I joined Park+ as a Product Design Intern, I worked on improving the SEO pages for New cars and E-Challan across both mweb and desktop.
Collaborated closely with:
Collaborated closely with:
Collaborated closely with:
Chandi Agarwal (Lead Designer)
Chandi Agarwal (Lead Designer)
Chandi Agarwal (Lead Designer)
Aashray Makkar (PD-1 Designer)
Aashray Makkar (PD-1 Designer)
Aashray Makkar (PD-1 Designer)
Tanish Poonia (Design Intern)
Tanish Poonia (Design Intern)
Tanish Poonia (Design Intern)
Sagar Kumar (PD-2 Designer)
Sagar Kumar
(PD-2 Designer)
Sagar Kumar (PD-2 Designer)
Suvidhi Khera (PD-1 Designer)
Suvidhi Khera
(PD-1 Designer)
Suvidhi Khera (PD-1 Designer)
Swati Bhardwaj (Design Intern)
Swati Bhardwaj (Design Intern)
Swati Bhardwaj (Design Intern)
Unlike other car apps, Park Plus focuses on
Unlike other car apps,
Park Plus focuses on
Unlike other car apps, Park Plus focuses on
Parking
Ownership
Automation
Convenience
Problem
When Visibility Meets Friction
When Visibility Meets Friction
Problem
The SEO pages were doing their job, they were getting traffic. But once users landed, many quickly dropped off.
The SEO pages were doing their job, they were getting traffic. But once users landed, many quickly dropped off.
The SEO pages were doing their job, they were getting traffic. But once users landed, many quickly dropped off.
I began observing:
I began observing:
I began observing:
Pages were visually dense and cluttered.
Pages were visually dense and cluttered.
Pages were visually dense and cluttered.
The hierarchy was unclear users couldn’t tell where to start.
The hierarchy was unclear users couldn’t tell where to start.
The hierarchy was unclear users couldn’t tell where to start.
Mobile experiences felt squeezed, with slow interactions and readability issues.
Mobile experiences felt squeezed, with slow interactions and readability issues.
Mobile experiences felt squeezed, with slow interactions and readability issues.
Audience
Who I Designed For
I realized I was designing for three key user groups:
01
Teachers
02
Students
03
Parents
Audience
Who I Designed For
I realized I was designing for three key user groups:
Who I Designed For
Audience
I realized I was designing for three key user groups:
Why
Beyond Rankings
Beyond Rankings
Why
Even with strong SEO performance, it was clear discoverability means nothing without engagement. If the interface wasn’t intuitive or visually appealing, users wouldn’t stay, click, or convert.
Even with strong SEO performance, it was clear discoverability means nothing without engagement. If the interface wasn’t intuitive or visually appealing, users wouldn’t stay, click, or convert.
Even with strong SEO performance, it was clear discoverability means nothing without engagement. If the interface wasn’t intuitive or visually appealing, users wouldn’t stay, click, or convert.
My mission:
My mission:
My mission:
To create visually better and responsive designs that enhance user engagement and drive measurable impact across mweb and desktop.
To create visually better and responsive designs that enhance user engagement and drive measurable impact across mweb and desktop.
To create visually better and responsive designs that enhance user engagement and drive measurable impact across mweb and desktop.
Content
My Two SEO Journeys
My Two SEO Journeys
Content
01
01
New Cars (SEO)
New Cars (SEO)
It is a feature within Park+ that lets users explore, compare and book new cars
effortlessly through a search-driven, user-friendly experience.
It is a feature within Park+ that lets users explore, compare and book new cars effortlessly through a search-driven, user-friendly experience.
It is a feature within Park+ that lets users explore, compare and book new cars
effortlessly through a search-driven, user-friendly experience.
Users can:
Users can:
Search and filter cars by brand, body type, fuel type, transmission or seating
capacity
Search and filter cars by brand, body type, fuel type, transmission or seating
capacity
Search and filter cars by brand, body type, fuel type, transmission or seating capacity
Compare multiple car models side by side to make better purchase decisions
Compare multiple car models side by side to make better purchase decisions
Compare multiple car models side by side to make better purchase decisions
Book a test drive directly through Park+
Book a test drive directly through Park+
Book a test drive directly through Park+
Key Contributions
Key Contributions
Home page
Listing pages
Car Detail page
Compare page
Home Page
Home Page
Home Page
I redesigned the homepage around user intent to make discovery faster and more intuitive.
I redesigned the homepage around user intent to make discovery faster and more intuitive.
I redesigned the homepage around user intent to make discovery faster and more intuitive.
In order to do that i categorised the browsing flow based on how users naturally explore cars.
In order to do that i categorised the browsing flow based on how users naturally explore cars.
In order to do that i categorised the browsing flow based on how users naturally explore cars.
I added a book Test Drive button so users can schedule a test drive directly from new car listings.
I added a book Test Drive button so users can schedule a test drive directly from new car listings.
I added a book Test Drive button so users can schedule a test drive directly from new car listings.
Impact :
Impact :
Clearer hierarchy and reduced clutter.
Clearer hierarchy and reduced clutter.
Clearer hierarchy and reduced clutter.
Higher engagement and scroll depth.
Higher engagement and scroll depth.
Higher engagement and scroll depth.
Adding the book test drive button led to a 35% faster booking flow.
Adding the book test drive button led to a 35% faster booking flow.
Adding the book test drive button led to a 35% faster
booking flow.
Live
Live
Listing Pages
Listing Pages
I redesigned the listing pages to make browsing intuitive and engaging by creating dedicated sections tailored to user needs.
I redesigned the listing pages to make browsing intuitive and engaging by creating dedicated sections tailored to user needs.
I redesigned the listing pages to make browsing intuitive and engaging by creating dedicated sections tailored to user needs.
I prioritised filters for top user needs: Price, budget, body type, brand, fuel type, transmission, and seating capacity.
I prioritised filters for top user needs: Price, budget, body type, brand, fuel type, transmission, and seating capacity.
I prioritised filters for top user needs: Price, budget, body type, brand, fuel type, transmission, and seating capacity.
I cleared the visual hierarchy with prioritised CTAs like “Compare” or “Book Test Drive.”
I cleared the visual hierarchy with prioritised CTAs like “Compare” or “Book Test Drive.”
I cleared the visual hierarchy with prioritised CTAs like “Compare” or “Book Test Drive.”
Impact :
Impact :
Improved Mweb readability and interaction reducing bounce rates.
Improved Mweb readability and interaction reducing bounce rates.
Improved Mweb readability and interaction reducing bounce rates.
Improved engagement metrics like scroll depth and filter usage, directly supporting SEO performance.
Improved engagement metrics like scroll depth and filter usage, directly supporting SEO performance.
Improved engagement metrics like scroll depth and filter usage, directly supporting SEO performance.
Increased click-through to car detail pages.
Increased click-through to car detail pages.
Increased click-through to car detail pages.
Live
Car Detail Page
Car Detail Page
I redesigned the Car Detail Page with focused sections for pricing, specs and variants enabling users to explore, compare and decide effortlessly.
I redesigned the Car Detail Page with focused sections for pricing, specs and variants enabling users to explore, compare and decide effortlessly.
I redesigned the Car Detail Page with focused sections for pricing, specs and variants enabling users to explore, compare and decide effortlessly.
I studied competitor pages and designed structured sub-sections that guide users step-by-step without confusing them.
I studied competitor pages and designed structured sub-sections that guide users step-by-step without confusing them.
I studied competitor pages and designed structured sub-sections that guide users step-by-step without confusing them.
Impact :
Impact :
Simplified information hierarchy (users find what they need, faster)
Simplified information hierarchy (users find what they need, faster)
Simplified information hierarchy (users find what they need, faster)
Boosted engagement & scroll depth across detail pages.
Boosted engagement & scroll depth across detail pages.
Boosted engagement & scroll depth across detail pages.
Reduced bounce rate and improved conversion.
Reduced bounce rate and improved conversion.
Reduced bounce rate and improved conversion.
Live
Live
Compare Page
Compare Page
Compare Page
I redesigned the Compare Page to simplify decision-making users can now select, add and compare cars effortlessly at every step of their journey.
I redesigned the Compare Page to simplify decision-making users can now select, add and compare cars effortlessly at every step of their journey.
I redesigned the Compare Page to simplify decision-making users can now select, add and compare cars effortlessly at every step of their journey.
I introduced a " compare icon on car cards (Home & Listing pages) allowing users to add cars directly to their comparison list without re-searching.
I introduced a " compare icon on car cards (Home & Listing pages) allowing users to add cars directly to their comparison list without re-searching.
I introduced a " compare icon on car cards (Home & Listing pages) allowing users to add cars directly to their comparison list without re-searching.
Impact :
Impact :
Made the comparison process faster and more intuitive, reducing user friction.
Made the comparison process faster and more intuitive, reducing user friction.
Made the comparison process faster and more intuitive, reducing user friction.
Increased engagement and interaction rate through accessible compare icons.
Increased engagement and interaction rate through accessible compare icons.
Increased engagement and interaction rate through
accessible compare icons.
Enhanced user decision confidence by presenting all key metrics in a clear, organized layout.
Enhanced user decision confidence by presenting all key metrics in a clear, organized layout.
Enhanced user decision confidence by presenting all key metrics in a clear, organized layout.
Live
02
E-Challan (SEO)
It is a feature within Park+ that allows users to check and manage their traffic challans easily.
It is a feature within Park+ that allows users to check and manage their traffic challans easily.
Users can:
Users can:
Search challan based on their vehicle number, state and city.
Search challan based on their vehicle number, state and city.
View detailed challan information like amount, date, and violation details
View detailed challan information like amount, date, and violation details
Get assistance from Park+'s partnered lawyers to help settle disputes
Get assistance from Park+'s partnered lawyers to help settle disputes
Pay challans directly through the Park+ app
Pay challans directly through the Park+ app
02
E-Challan (SEO)
It is a feature within Park+ that allows users to check and manage their traffic challans easily.
Users can:
Search challan based on their vehicle number, state and city.
View detailed challan information like amount, date, and violation details
Get assistance from Park+'s partnered lawyers to help settle disputes
Pay challans directly through the Park+ app
Key Contributions
Key Contributions
Home page
Home page
Home page
State Specific page
State Specific page
State Specific page
Payment Journey page
Payment Journey page
Payment Journey page
Home Page
Home Page
The E-Challan Home Page was redesigned to guide users smoothly from checking challans to resolving them all in one place.
The E-Challan Home Page was redesigned to guide users smoothly from checking challans to resolving them all in one place.
"Find a lawyer section" is added to connect users with Park+ partner lawyers for quick challan settlements.
"Find a lawyer section" is added to connect users with Park+ partner lawyers for quick challan settlements.
How to avoid challan section is also added to educate users and promote responsible driving.
How to avoid challan section is also added to educate users and promote responsible driving.
Impact :
Impact :
Users completed tasks 40% faster with a clearer flow.
Users completed tasks 40% faster with a clearer flow.
Lawyer partnerships and clear guidance built user trust.
Lawyer partnerships and clear guidance built user trust.
Increased engagement as users explored new helpful sections.
Increased engagement as users explored new helpful sections.
Home Page
The E-Challan Home Page was redesigned to guide users smoothly from checking challans to resolving them all in one place.
"Find a lawyer section" is added to connect users with Park+ partner lawyers for quick challan settlements.
How to avoid challan section is also added to educate users and promote responsible driving.
Impact :
Users completed tasks 40% faster with a clearer flow.
Lawyer partnerships and clear guidance built user trust.
Increased engagement as users explored new helpful sections.
State Specific Page
State Specific Page
State Specific Page
I redesigned a state-specific e-challan homepage to simplify the process of checking and paying challans for state residents.
I redesigned a state-specific e-challan homepage to simplify the process of checking and paying challans for state residents.
I redesigned a state-specific e-challan homepage to simplify the process of checking and paying challans for state residents.
Added state-specific information section such as TS Police portal links, fine details and traffic safety guidelines.
Added state-specific information section such as TS Police portal links, fine details and traffic safety guidelines.
Added state-specific information section such as TS Police portal links, fine details and traffic safety guidelines.
Impact :
Impact :
+38% increase in users checking challan status via Park+
+38% increase in users checking challan status via Park+
+38% increase in users checking challan status via Park+
High conversion rate for online challan payments due to simplified flow.
High conversion rate for online challan payments due to simplified flow.
High conversion rate for online challan payments due to simplified flow.
Payment Journey Page
Payment Journey Page
I redesigned the Payment Journey Page to make it easier for users to view, manage and pay pending challans in one place.
I redesigned the Payment Journey Page to make it easier for users to view, manage and pay pending challans in one place.
I redesigned the Payment Journey Page to make it easier for users to view, manage and pay pending challans in one place.
Impact :
Impact :
Reduced average payment time with a cleaner, step-by-step interface.
Reduced average payment time with a cleaner, step-by-step interface.
Reduced average payment time with a cleaner, step-by-step interface.
Increased successful payment completion rate by simplifying the review and pay process.
Increased successful payment completion rate by simplifying the review and pay process.
Increased successful payment completion rate by simplifying the review and pay process.
Live
Live
Live
Live
Growth
Key Learnings
Skills Sharpened Through Real-World Projects
Strengthened responsive design
Strengthened responsive design
Mastered auto-layout
Mastered auto-layout
Learned to utilise design systems
Learned to utilise design systems
Learned to balance visual aesthetics with usability
Learned to balance visual
aesthetics with usability
Refined my UX skills
Refined my UX skills
Prototyping
Prototyping
Key Learnings
Growth
Skills Sharpened Through Real-World Projects
Thanks for watching
Thanks for watching
