Clovia
Clovia
Internship
Internship
Clovia is an Indian brand offering stylish, comfortable, and affordable women’s innerwear.
Clovia is an Indian brand offering stylish, comfortable, and affordable women’s innerwear.
Clovia is an Indian brand offering stylish, comfortable, and affordable women’s innerwear.
TEAM
TEAM
DURATION
DURATION
2 Months
2 Months
INDUSTRY
INDUSTRY
Fashion
Fashion
CONTRIBUTION
CONTRIBUTION
Website & app redesign
Website & app redesign
BUSINESS MODEL
BUSINESS MODEL
D2C
D2C
Beginning
My Story at Clovia
My Story at Clovia
Beginning
In mid-2024, I completed a two-month UI/UX design internship at Clovia, collaborating with the Tech (Product) team on their website and web app redesign.
In mid-2024, I completed a two-month UI/UX design internship at Clovia, collaborating with the Tech (Product) team on their website and web app redesign.
In mid-2024, I completed a two-month UI/UX design internship at Clovia, collaborating with the Tech (Product) team on their website and web app redesign.
Collaborated closely with:
Collaborated closely with:
Collaborated closely with:
Dheeraj Arora (Lead Designer)
Dheeraj Arora
(Lead Designer)
Dheeraj Arora (Lead Designer)
Manali Thakur (Fashion Designer)
Manali Thakur (Fashion Designer)
Manali Thakur (Fashion Designer)
Unlike other women’s innerwear sites, Clovia focuses on:
Unlike other women’s innerwear
sites, Clovia focuses on:
Unlike other women’s innerwear sites, Clovia focuses on:
Comfort
Affordibility
Innovation
Style
Problem
Understanding the Challenge
Understanding the Challenge
Problem
The existing product and utility pages were functionally sound but lacked a clear user-centered approach and felt visually cluttered.
The existing product and utility pages were functionally sound but lacked a clear user-centered approach and felt visually cluttered.
The existing product and utility pages were functionally sound but lacked a clear user-centered approach and felt visually cluttered.
The existing pages were:
The existing pages were:
The existing pages were:
Lacking visual consistency, making the interface feel disconnected.
Lacking visual consistency, making the interface feel disconnected.
Lacking visual consistency, making the interface feel disconnected.
Not visually engaging, leading to a less appealing user experience.
Not visually engaging, leading to a less appealing user experience.
Not visually engaging, leading to a less appealing user experience.
Audience
Who I Designed For
I realized I was designing for three key user groups:
I realized I was designing for three key user groups:
01
01
01
Women aged 18–35
Women aged 18–35
Women aged 18–35
02
02
02
Digital-shoppers
Digital-shoppers
Digital-shoppers
03
03
03
First-time buyers
First-time buyers
First-time buyers
Who I Designed For
Audience
I realized I was designing for three key user groups:
Why
This Redesign Mattered ?
This Redesign Mattered ?
Why
The redesign wasn’t just about aesthetics it was about clarity and confidence.
The redesign wasn’t just about aesthetics it was about clarity and confidence.
The redesign wasn’t just about aesthetics it was about clarity and confidence.
My mission:
My mission:
My mission:
To enhance visual appeal and usability, ensuring that the experience is visually appealing but also help users make confident & informed decisions.
To enhance visual appeal and usability, ensuring that the experience is visually appealing but also help users make confident & informed decisions.
To enhance visual appeal and usability, ensuring that the experience is visually appealing but also help users make confident & informed decisions.
Key Contributions
Key Contributions
Bra Size Chart Page
Bra Size Chart Page
Bra Size Chart Page
Bra Size Calculator
Bra Size Calculator
Bra Size Calculator
Home Page (Desktop Version)
Home Page (Desktop Version)
Home Page (Desktop Version)
Curve Fit Test Page
Curve Fit Test Page
Curve Fit Test Page
Coupon and Review Page
Coupon and Review Page
Coupon and Review Page
Bra Size Chat Page
Bra Size Chat Page
Bra Size Chat Page
A page that helps users find their perfect bra fit by showing personalized size recommendations in both inches and centimeters.
A page that helps users find their perfect bra fit by showing personalized size recommendations in both inches and centimeters.
A page that helps users find their perfect bra fit by showing personalized size recommendations in both inches and centimeters.
Problems:
Problems:
Problems:
The table is not optimized for mobile screens, making it hard to read on smaller devices..
The table is not optimized for mobile screens, making it hard to read on smaller devices..
The table is not optimized for mobile screens, making it hard to read on smaller devices..
No instructions on how to measure sizes.
No instructions on how to measure sizes.
No instructions on how to measure sizes.
The chart presents excessive data at once, causing decision fatigue.
The chart presents excessive data at once, causing decision fatigue.
The chart presents excessive data at once, causing decision fatigue.
Before
Before
After
After
Bra Size Calculator
Bra Size Calculator
Bra Size Calculator
It is a tool where users enter their overbust and underbust measurements to automatically find their perfect bra size.
It is a tool where users enter their overbust and underbust measurements to automatically find their perfect bra size.
It is a tool where users enter their overbust and underbust measurements to automatically find their perfect bra size.
Problems:
Problems:
Problems:
The old design felt a bit crowded and lacked proper spacing, making it slightly harder to read.
The old design felt a bit crowded and lacked proper spacing, making it slightly harder to read.
The old design felt a bit crowded and lacked proper spacing, making it slightly harder to read.
The cm/inch selection was not very prominent, making it easy to miss.
The cm/inch selection was not very prominent, making it easy to miss.
The cm/inch selection was not very prominent, making it easy to miss.
After calculating the bra size, the user had to manually find and select their size instead of it being auto-selected.
After calculating the bra size, the user had to manually find and select their size instead of it being auto-selected.
After calculating the bra size, the user had to manually find and select their size instead of it being auto-selected.
Before
Before
After
After
Curve Fit Test Page
Curve Fit Test Page
Curve Fit Test Page
A page where users fill out a form about their bra shape, current size, fit, support, and strap feel to get personalized bra size and fit recommendations.
A page where users fill out a form about their bra shape, current size, fit, support, and strap feel to get personalized bra size and fit recommendations.
A page where users fill out a form about their bra shape, current size, fit, support, and strap feel to get personalized bra size and fit recommendations.
Problems:
Problems:
Problems:
The text and buttons are too close together, making the screen feel crowded.
The text and buttons are too close together, making the screen feel crowded.
The text and buttons are too close together, making the screen feel crowded.
Blue and pink are both used for actions, which looks confusing.
Blue and pink are both used for actions, which looks confusing.
Blue and pink are both used for actions, which looks confusing.
Before
Before
After
After
Coupon Page
Coupon Page
Coupon Page
A page where users can view, apply or enter discount codes to get offers and savings on their purchases.
A page where users can view, apply or enter discount codes to get offers and savings on their purchases.
A page where users can view, apply or enter discount codes to get offers and savings on their purchases.
Alterations
Alterations
Final
Final
Review Page
Review Page
Review Page
A page where users can share their feedback and rate the bras they’ve purchased.
A page where users can share their feedback and rate the bras they’ve purchased.
A page where users can share their feedback and rate the bras they’ve purchased.
Alterations
Alterations
Final
Final
Home Page
Home Page
Home Page
The main landing page of Clovia’s website where users can explore product categories, view offers and discover featured collections.
The main landing page of Clovia’s website where users can explore product categories, view offers and discover featured collections.
The main landing page of Clovia’s website where users can explore product categories, view offers and discover featured collections.
Growth
Key Learnings
Key Learnings
Skills Sharpened Through Real-World Projects
Skills Sharpened Through Real-World Projects
Skills Sharpened Through Real-World Projects
Growth
Improved my Prototyping skills
Improved my Prototyping skills
Improved my Prototyping skills
Gained experience in creating smooth user experiences
Gained experience in creating smooth
user experiences
Gained experience in creating smooth user experiences
Learned to design user-friendly e-commerce interfaces
Learned to design user-friendly
e-commerce interfaces
Learned to design user-friendly e-commerce interfaces
Mastered wireframing
Mastered wireframing
Mastered wireframing
Thanks for watching
Thanks for watching
Amma
Service
It is a food delivery app offering personalized, homemade
tiffins delivered fresh daily with smart support.
Food
Research, Conceptualization and UI
2 Months
B2B2C
View Case Study
Amma
Service
It is a food delivery app offering
personalized, homemade tiffins delivered
fresh daily with smart support.
Food
Research, Conceptualization and UI
2 Months
B2B2C
View Case Study
Park+
Internship
It is a platform that offers parking solutions, car services,
FASTag and vehicle-related assistance for users.
Automobile
E-challan and FasTag
3 Month
B2B2C
View Case Study
Park+
Internship
It is a platform that offers parking solutions
car services, FASTag and vehicle-related assistance for users.
Automobile
E-challan and FasTag
3 Month
B2B2C
View Case Study
